st. lou fringe
The mission of St Lou Fringe is to build community by connecting uncensored, unjuried performing arts with accessible, affordable performances for audiences. My assignment was to rethink this organization's brand identity and to assure that assets in the brand toolkit could be easily adaptable and flexible for other designers executing various digital and print collateral. A creative challenge was to build a visually impactful and distinct look with recycled photo imagery as well.
